A Calculated Fight-back

As hard hitting as it might sound, but there has always been some disparity between human beings. These differences can occur literally on any front. Some might be richer than others, some might be wiser than others or some might just boast better looking physical features, the permutations are endless. There have been attempts to close these gaps, but they remain firmly in place. At this point, they are nothing short of a universal truth. After all, you know it’s not going to change when even technology fails in front of it. Everyone was optimistic about getting a level playing-field with the help of numerous tech-driven devices that were appearing on the scene, however human’s nature to be on top triumphed here as well. Before we could realize, many of these devices took an identity of being good or bad to the status-quo. This, as you can imagine, created further difference by segregating the market in an irreversible manner. One of the companies that introduced this sense of exclusivity in technology was Apple. Now, even though Apple is often criticized for its lack of consideration towards general public, you cannot take away the inspiring nature of their products. Built on the core principle of innovation, Apple stays put as one of the most admired companies within the tech geeks’ circles.

However, the company’s high use of that exclusivity card finally seems to have caught up with them. Amidst a slew of antitrust lawsuits and growing pressure from the regulators, Apple has finally made some changes to their policies. These amendments address the numerous complaints about Apple charging an almost unjustified rate as commission against listing applications on their App Store. As per the reworked fee policy, the company has now allowed the developers to access a lower commission slab or evade the mandatory 15% to 30% commission altogether. Even though it’s a welcoming move for developers, there are reasons to hold on to that concern. It’s easy to believe that Apple is finally changing its rigid stance, but upon a closer look you’d see the company has been using this concession strategy since 2009.

Another fact worth noting here is that Apple hasn’t made any comment on changing the fee size for in-app purchases, which continues to be its biggest revenue stream in terms of the App Store. The fee isn’t the only thing that has rubbed regulators the wrong way though. Apple’s unwillingness to explain how they decide which software will get to operate on iPhone has also invited serious suspicion. To tackle this, the company has bestowed developers with the power to appeal or challenge its rules. Nevertheless, it indirectly conveys that Apple has no plans to make their software assessment process any more transparent than it is right now.

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