Identite: Enabling Simple and Secure Authentication
In general, many enterprises in need of Multi-factor Authentication (MFA) are simply checking the boxes to comply with regulations and/or get better rates for corporate insurance. In fact, cost and complexity are two of the biggest reasons there is too less number of use of MFA in the workplace and eCommerce. In addition, most of the MFA offerings today are complex and hard for users to adopt. An MFA solution should be far easier than the username and password model or your users will have a hard time adopting it. This is where Identite—a company that provides the simplest and powerful MFA solutions—is making a difference in the industry. “We make sure that PasswordFree MFA for any online user is as easy as a look, click, or tap. To address the cost, we price our solution well below the actual savings realized due to the fact that there are no passwords to create, remember or recover. For eCommerce, we cost pennies, and when you consider 1/3 of revenue is lost in cart abandonment over forgotten passwords,” begins John Hertrich, CEO, Identite.
When it comes to ridding the world of passwords is getting owners of websites and applications to implement a new method of authentication for their users. The owners of the sites and applications don’t want to risk losing users and they tend to see more risk than reward. However, many site owners build their websites without code on platforms like Shopify and BigCommerce. These site owners are not likely to have the skills to implement complicated APIs. Identité is focused on these types of clients and provides apps and plugins such as the BigCommerce app. In just seconds with a couple of clicks, a site owner that has zero programming skills can add a modern PasswordFree MFA registration and authentication widget using the Identite solution.
According to the company, the two most important elements of an MFA solution are simplicity and security. MFA is often thought of as more of something that should be used in the workforce, but simple and secure MFA should be used everywhere – work and home. To address the cost, Identite priced its solution well below the actual savings realized due to the fact that there are no passwords to create, remember or recover.
Identite’s PasswordFree MFA solution is simple, secure, and without passwords. The company offers a deployment model that best suits the customer. Identite’s Platform-as-a-Service (PaaS) is a virtual environment that installs into a customer’s preferred private cloud provider. Whereas the SaaS offering comes with simple APIs that enable PasswordFree MFA dialogues in any website or mobile application. Its PasswordFree MFA employs all three types of authentication – something a user knows, something a user has, and something a user is. All these factors are executed while the user enters a username, responds to a prompt on their personal device, and is holding the device in a manner their biometric such as face or fingerprint is captured. “While most MFA solutions address the “something you have” with a digital token stored on a personal device, Identité takes this one step further and secures the token with our patented Full Duplex Authentication® process. This adds phishing resistance by not only authenticating the user to the authenticating service, but it requires the authenticating service to authenticate the user before releasing the digital token. This also eliminates bots and negates the need for those annoying CAPTCHA dialogues,” explains Hertrich.
In the workforce and for eCommerce, user adoption is always a concern with clients. Identite helps them address this by allowing users to make the change with the least amount of friction. It could be by simply adding PasswordFree MFA as an option to start and then over time splash the user with good reasons to make the change. Another approach that the company uses is to start with places where there is a high rate of password-related friction.
Identite believes that if multi-factor authentication is simple enough for everyone to adopt and it invokes all three types of authentication there is not a need for complicated rules to determine when to step up to stronger levels of authentication. As a company, Identite will continue to develop ways and methods to allow simple and secure passwordless MFA to easily replace any system or application that is not resistant to phishing or has a high risk of a user’s credentials being compromised. “We will also stay ahead of trends in authentication, always supporting the most popular methods to improve high adoption rates. As a member of the FIDO alliance, we will continue to support this approach and do our part to rid the world of passwords,” concludes Hertrich.